The Brand Marketing will develop and execute strategies that grow awareness, engagement, and commercial success for the company's games and brand. This role is responsible for devising and leading campaigns across the spectrum of owned, earned and paid marketing and is a hands on, actionable role within a close knit marketing team.

Responsibilities:

• Devise, lead and execute the go-to-market plans for games in your portfolio.
• Create best-in-class campaigns across channels to support product launches, live service initiatives and seasonal content.
• Incorporate community feedback and audience research into marketing strategies.
• Define brand positioning, messaging, and creative direction
• Lead asset creation and delivery
• Manage relationships with agencies, media partners, influencers, and external vendors
• Analyse campaign performance, player insights, market trends, and competitive activity to optimize effectiveness.
• Manage marketing budgets
• Support executive presentations, strategic planning, and business reviews with marketing insights and recommendations.